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The Benefits of Interactivity in Wireless Store Displays

10/13/2016

The wireless industry is highly competitive and, by extension, effective marketing requires that wireless store displays up their game. It’s not enough to employ top-notch salesmen, run money saving promotions or air catchy television ads. Often, retailers seek to set themselves apart by creating engaging, entertaining spaces inside their retail stores. These stores – like the Verizon Smart Stores – look to capture the attention of customers, connect them with the product and, ultimately, use that connection to drive sales. In this post, we’re going to look at how – and why – that happens by discussing the benefits of interactivity in wireless store displays.

Engage your customers

The first step in making a sale is attracting a potential customer. Interactive displays demand attention. They allow curious patrons to become engaged with your product and learn about your brand. Most importantly, they allow you to appeal directly to a customer’s specific interests, making the next step – conversion – that much easier.

Create an exciting experience

Wireless stores are a technological space. As a result, customers expect technology to be a part of their experience when interacting with wireless store displays. By meeting – and exceeding – their expectations with a fun – and exciting – interactive display, you improve their shopping experience and create sales opportunities.

Connect the public with your products

The most basic goal of all retail displays is education. Displays seek to inform customers about the benefits of your products. Interactive displays open the door to deeper education, maintaining customers’ interest while exposing them to your product’s defining features.

At Advanced Cabinet Systems, we have worked with countless stores to create engaging, exciting and educational wireless store displays. Offering a range of products, including our Division 12 Casework fixtures, we can work with you to create – and refine – the perfect customer experience.